Global Advertising Practice in a Borderless World Book Reviews
Global Advertising Practice in a Borderless World by Robert Crawford, Linda Brennan & Lukas Parker Book Summary
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it.
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections:
globalising advertising in a media and communications context;
advertising in a global world; and
global advertising in a digital world.
Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
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| Book Name | Global Advertising Practice in a Borderless World |
| Genre | Business & Personal Finance |
| Author | Robert Crawford, Linda Brennan & Lukas Parker |
| Published | 14 July 2017, Friday |
| Language | English |
| E-Book Size | 2.75 MB |
Global Advertising Practice in a Borderless World (Robert Crawford, Linda Brennan & Lukas Parker) Book Reviews 2024
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| Download Link | Book Format |
| global-advertising-practice-in-a-borderl-ebook.pdf | |
| global-advertising-practice-in-a-borderl-ebook.epub | EPUB |
| global-advertising-practice-in-a-borderl-ebook.kindle | KINDLE |
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Summary of Global Advertising Practice in a Borderless World by Robert Crawford, Linda Brennan & Lukas Parker
The Global Advertising Practice in a Borderless World book written by Robert Crawford, Linda Brennan & Lukas Parker was published on 14 July 2017, Friday in the Business & Personal Finance category. A total of 160 readers of the book gave the book 0 points out of 5.
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