Advertising Design and Typography Book Reviews
Advertising Design and Typography by Alex W. White Book Summary
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:
•Researching your client and your audience
•What makes an ad successful
•Getting the audience’s attention in a crowded marketplace
•Researching your client and your audience
•The importance of consistent branding and identity
•The difference between print advertising, billboards, the web, television, and radio
•Advertising design versus editorial design
Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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| Book Name | Advertising Design and Typography |
| Genre | Design |
| Author | Alex W. White |
| Published | 01 September 2015, Tuesday |
| Language | English |
| E-Book Size | 107.25 MB |
Advertising Design and Typography (Alex W. White) Book Reviews 2024
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| Download Link | Book Format |
| advertising-design-and-typography-ebook.pdf | |
| advertising-design-and-typography-ebook.epub | EPUB |
| advertising-design-and-typography-ebook.kindle | KINDLE |
Advertising Design and Typography E-book (PDF, PUB, KINDLE) Download
Advertising Design and Typography ebook advertising-design-and-typography (107.25 MB) download new links will be update!
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Summary of Advertising Design and Typography by Alex W. White
The Advertising Design and Typography book written by Alex W. White was published on 01 September 2015, Tuesday in the Design category. A total of 114 readers of the book gave the book 0 points out of 5.
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