The Elements of Logo Design Book Reviews
The Elements of Logo Design by Alex W. White & Jerry Kuyper Book Summary
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
• Logic in design
• Relationships, hierarchy, and structure
• Differences and similarities in design
• Research and planning an identity
• How to build a logo using type, image, and space
• Letterforms, type, and fonts
• Type alteration
• Semiotics: icons and symbols
• Image-to-image relationships
With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
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| Book Name | The Elements of Logo Design |
| Genre | Design |
| Author | Alex W. White & Jerry Kuyper |
| Published | 05 September 2017, Tuesday |
| Language | English |
| E-Book Size | 67.26 MB |
The Elements of Logo Design (Alex W. White & Jerry Kuyper) Book Reviews 2024
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| Download Link | Book Format |
| the-elements-of-logo-design-ebook.pdf | |
| the-elements-of-logo-design-ebook.epub | EPUB |
| the-elements-of-logo-design-ebook.kindle | KINDLE |
The Elements of Logo Design E-book (PDF, PUB, KINDLE) Download
The Elements of Logo Design ebook the-elements-of-logo-design (67.26 MB) download new links will be update!
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Summary of The Elements of Logo Design by Alex W. White & Jerry Kuyper
The The Elements of Logo Design book written by Alex W. White & Jerry Kuyper was published on 05 September 2017, Tuesday in the Design category. A total of 190 readers of the book gave the book 0 points out of 5.
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