The Indispensable Brand Book Reviews
The Indispensable Brand by Mitch Duckler Book Summary
According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation—without equal effort on establishing differentiated positioning—has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance.
In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader—and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.
Book Name | The Indispensable Brand |
Genre | Marketing & Sales |
Author | Mitch Duckler |
Published | 21 March 2019, Thursday |
Language | English |
E-Book Size | 2.79 MB |
The Indispensable Brand (Mitch Duckler) Book Reviews 2024
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Download Link | Book Format |
the-indispensable-brand-ebook.pdf | |
the-indispensable-brand-ebook.epub | EPUB |
the-indispensable-brand-ebook.kindle | KINDLE |
The Indispensable Brand E-book (PDF, PUB, KINDLE) Download
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Summary of The Indispensable Brand by Mitch Duckler
The The Indispensable Brand book written by Mitch Duckler was published on 21 March 2019, Thursday in the Marketing & Sales category. A total of 38 readers of the book gave the book 0 points out of 5.
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