Launching an Emerging Company Book Reviews

Launching an Emerging Company by Alan S. Gutterman Book Summary

Entrepreneurship—and starting a new business—is always exciting and challenging; however, the stakes and stress are particularly high for those hoping to launch an "emerging company": an enterprise focused on high and sustainable growth in both employment and revenues while pursuing technological breakthroughs, dramatic shifts in the costs associated with satisfying existing consumer needs, identification of new consumer needs and/or sociological or economic changes.  This book is intended to provide entrepreneurs with a comprehensive guide to planning for and successfully launching an emerging company, beginning with an overview of entrepreneurship and then turning to a systematic discussion of key topics including founders' relationships, business planning, product development and commercialization, selecting and forming the business entity, initial funding sources, establishing the initial capital and ownership structure, governance and organizational design, human resources, intellectual property and technology management and navigating and managing growth and change.

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Launching an Emerging Company (Alan S. Gutterman) Book Reviews 2024

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