Testing Business Ideas Book Reviews
Testing Business Ideas by David J. Bland & Alexander Osterwalder Book Summary
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Book Name | Testing Business Ideas |
Genre | Business & Personal Finance |
Author | David J. Bland & Alexander Osterwalder |
Published | 19 August 2020, Wednesday |
Language | English |
E-Book Size | 33.29 MB |
Testing Business Ideas (David J. Bland & Alexander Osterwalder) Book Reviews 2024
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Download Link | Book Format |
testing-business-ideas-ebook.pdf | |
testing-business-ideas-ebook.epub | EPUB |
testing-business-ideas-ebook.kindle | KINDLE |
Testing Business Ideas E-book (PDF, PUB, KINDLE) Download
Testing Business Ideas ebook testing-business-ideas (33.29 MB) download new links will be update!
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Summary of Testing Business Ideas by David J. Bland & Alexander Osterwalder
The Testing Business Ideas book written by David J. Bland & Alexander Osterwalder was published on 19 August 2020, Wednesday in the Business & Personal Finance category. A total of 74 readers of the book gave the book 0 points out of 5.
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