Rating the Audience Book Reviews
Rating the Audience by Tom O'Regan, Ben Goldsmith & Mark Balnaves Book Summary
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.
Offering the first real comparative study, it will be critical for media students and professionals.
Book Name | Rating the Audience |
Genre | Social Science |
Author | Tom O'Regan, Ben Goldsmith & Mark Balnaves |
Published | 11 October 2011, Tuesday |
Language | English |
E-Book Size | 3.31 MB |
Rating the Audience (Tom O'Regan, Ben Goldsmith & Mark Balnaves) Book Reviews 2024
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Download Link | Book Format |
rating-the-audience-ebook.pdf | |
rating-the-audience-ebook.epub | EPUB |
rating-the-audience-ebook.kindle | KINDLE |
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Summary of Rating the Audience by Tom O'Regan, Ben Goldsmith & Mark Balnaves
The Rating the Audience book written by Tom O'Regan, Ben Goldsmith & Mark Balnaves was published on 11 October 2011, Tuesday in the Social Science category. A total of 34 readers of the book gave the book 0 points out of 5.
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