Digital Dawn in Adland Book Reviews
Digital Dawn in Adland by Robert Crawford Book Summary
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it.
Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media.
For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
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| Book Name | Digital Dawn in Adland |
| Genre | Marketing & Sales |
| Author | Robert Crawford |
| Published | 16 June 2021, Wednesday |
| Language | English |
| E-Book Size | 1.71 MB |
Digital Dawn in Adland (Robert Crawford) Book Reviews 2024
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| Download Link | Book Format |
| digital-dawn-in-adland-ebook.pdf | |
| digital-dawn-in-adland-ebook.epub | EPUB |
| digital-dawn-in-adland-ebook.kindle | KINDLE |
Digital Dawn in Adland E-book (PDF, PUB, KINDLE) Download
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Summary of Digital Dawn in Adland by Robert Crawford
The Digital Dawn in Adland book written by Robert Crawford was published on 16 June 2021, Wednesday in the Marketing & Sales category. A total of 100 readers of the book gave the book 0 points out of 5.
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