Persuasion in Your Life Book Reviews

AUTHOR
Shawn T. Wahl & Eric Morris
SCORE
0
TOTAL RATINGS
112

Persuasion in Your Life by Shawn T. Wahl & Eric Morris Book Summary

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media.

This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication.

The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

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Book Name Persuasion in Your Life
Genre Business & Personal Finance
Published
Language English
E-Book Size 9.78 MB

Persuasion in Your Life (Shawn T. Wahl & Eric Morris) Book Reviews 2024

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Summary of Persuasion in Your Life by Shawn T. Wahl & Eric Morris

The Persuasion in Your Life book written by Shawn T. Wahl & Eric Morris was published on 27 September 2021, Monday in the Business & Personal Finance category. A total of 112 readers of the book gave the book 0 points out of 5.

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