Social Media ROI Book Reviews
Social Media ROI by Olivier Blanchard Book Summary
Use Social and Viral Technologies to Supercharge Your Customer Service!
Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
You’ll learn how to:
Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield)
Includes a foreword by Brian Solis.
Book Name | Social Media ROI |
Genre | Industries & Professions |
Author | Olivier Blanchard |
Published | 22 February 2011, Tuesday |
Language | English |
E-Book Size | 4.14 MB |
Social Media ROI (Olivier Blanchard) Book Reviews 2024
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Download Link | Book Format |
social-media-roi-ebook.pdf | |
social-media-roi-ebook.epub | EPUB |
social-media-roi-ebook.kindle | KINDLE |
Social Media ROI E-book (PDF, PUB, KINDLE) Download
Social Media ROI ebook social-media-roi (4.14 MB) download new links will be update!
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Summary of Social Media ROI by Olivier Blanchard
The Social Media ROI book written by Olivier Blanchard was published on 22 February 2011, Tuesday in the Industries & Professions category. A total of 108 readers of the book gave the book 0 points out of 5.
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