Public Relations For Dummies Book Reviews

AUTHOR
Eric Yaverbaum, Robert W. Bly, Ilise Benun & Richard Kirshenbaum
SCORE
0
TOTAL RATINGS
34

Public Relations For Dummies by Eric Yaverbaum, Robert W. Bly, Ilise Benun & Richard Kirshenbaum Book Summary

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

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Book Name Public Relations For Dummies
Genre Marketing & Sales
Published
Language English
E-Book Size 11.96 MB

Public Relations For Dummies (Eric Yaverbaum, Robert W. Bly, Ilise Benun & Richard Kirshenbaum) Book Reviews 2024

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Summary of Public Relations For Dummies by Eric Yaverbaum, Robert W. Bly, Ilise Benun & Richard Kirshenbaum

The Public Relations For Dummies book written by Eric Yaverbaum, Robert W. Bly, Ilise Benun & Richard Kirshenbaum was published on 03 March 2011, Thursday in the Marketing & Sales category. A total of 34 readers of the book gave the book 0 points out of 5.

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