Chasing Youth Culture and Getting it Right Book Reviews
Chasing Youth Culture and Getting it Right by Tina Wells Book Summary
Understand and market to the newest wave of millennials
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
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| Book Name | Chasing Youth Culture and Getting it Right |
| Genre | Marketing & Sales |
| Author | Tina Wells |
| Published | 29 March 2011, Tuesday |
| Language | English |
| E-Book Size | 1.05 MB |
Chasing Youth Culture and Getting it Right (Tina Wells) Book Reviews 2024
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| Download Link | Book Format |
| chasing-youth-culture-and-getting-it-rig-ebook.pdf | |
| chasing-youth-culture-and-getting-it-rig-ebook.epub | EPUB |
| chasing-youth-culture-and-getting-it-rig-ebook.kindle | KINDLE |
Chasing Youth Culture and Getting it Right E-book (PDF, PUB, KINDLE) Download
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Summary of Chasing Youth Culture and Getting it Right by Tina Wells
The Chasing Youth Culture and Getting it Right book written by Tina Wells was published on 29 March 2011, Tuesday in the Marketing & Sales category. A total of 134 readers of the book gave the book 0 points out of 5.
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