Blue Turtle Clothing Company Book Reviews
Blue Turtle Clothing Company by Elizabeth M.A. Grasby Book Summary
The owner and sole proprietor of a small clothing company has to plan a future marketing strategy. The company has not yet generated a profit from the seasonal store operation in Sauble Beach or from annual sales in two London, Ontario fitness clubs. This case will expose students to major marketing decisions involving product, price, promotion and place (distribution). It will also emphasize the importance of a thorough market analysis and corporate capabilities analysis before evaluating marketing alternatives and making decision. The case gives students practice calculating contribution and contribution margin rates and encourages students to develop a promotional strategy around a new method of distribution. Students also learn how to illustrate the use of a projected income statement, which will crystallize the student's marketing decisions.
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| Book Name | Blue Turtle Clothing Company |
| Genre | Industries & Professions |
| Author | Elizabeth M.A. Grasby |
| Published | 06 November 2006, Monday |
| Language | English |
| E-Book Size | 670.91 KB |
Blue Turtle Clothing Company (Elizabeth M.A. Grasby) Book Reviews 2024
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| Download Link | Book Format |
| blue-turtle-clothing-company-ebook.pdf | |
| blue-turtle-clothing-company-ebook.epub | EPUB |
| blue-turtle-clothing-company-ebook.kindle | KINDLE |
Blue Turtle Clothing Company E-book (PDF, PUB, KINDLE) Download
Blue Turtle Clothing Company ebook blue-turtle-clothing-company (670.91 KB) download new links will be update!
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Summary of Blue Turtle Clothing Company by Elizabeth M.A. Grasby
The Blue Turtle Clothing Company book written by Elizabeth M.A. Grasby was published on 06 November 2006, Monday in the Industries & Professions category. A total of 8 readers of the book gave the book 0 points out of 5.
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