Sport, Culture and Advertising Book Reviews
Sport, Culture and Advertising by Steven J. Jackson & David L. Andrews Book Summary
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
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| Book Name | Sport, Culture and Advertising |
| Genre | Sports & Outdoors |
| Author | Steven J. Jackson & David L. Andrews |
| Published | 10 November 2004, Wednesday |
| Language | English |
| E-Book Size | 1.07 MB |
Sport, Culture and Advertising (Steven J. Jackson & David L. Andrews) Book Reviews 2024
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| Download Link | Book Format |
| sport-culture-and-advertising-ebook.pdf | |
| sport-culture-and-advertising-ebook.epub | EPUB |
| sport-culture-and-advertising-ebook.kindle | KINDLE |
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Summary of Sport, Culture and Advertising by Steven J. Jackson & David L. Andrews
The Sport, Culture and Advertising book written by Steven J. Jackson & David L. Andrews was published on 10 November 2004, Wednesday in the Sports & Outdoors category. A total of 104 readers of the book gave the book 0 points out of 5.
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