Managing Content Marketing Book Reviews

AUTHOR
Robert Rose & Joe Pulizzi
SCORE
4.5
TOTAL RATINGS
175

Managing Content Marketing by Robert Rose & Joe Pulizzi Book Summary

Let’s face it…content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
…from the why to the what to the where…but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization.

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Book Name Managing Content Marketing
Genre Marketing & Sales
Published
Language English
E-Book Size 1.43 MB

Managing Content Marketing (Robert Rose & Joe Pulizzi) Book Reviews 2024

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Managing Content Marketing E-book (PDF, PUB, KINDLE) Download

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Summary of Managing Content Marketing by Robert Rose & Joe Pulizzi

The Managing Content Marketing book written by Robert Rose & Joe Pulizzi was published on 03 October 2011, Monday in the Marketing & Sales category. A total of 175 readers of the book gave the book 4.5 points out of 5.

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