Current and Past Marketing Strategies of Microsoft Book Reviews
Current and Past Marketing Strategies of Microsoft by Kimberly Wylie Book Summary
In today's hyper-competitive world, organizations must fight tooth and nail to become successful in an industry, and work even harder to maintain that success. Each component of an organization's business must be as efficient and effective as possible, in order to create sustainable competitive advantages. This includes marketing strategies. Marketing strategies must be developed and implemented to utilize an organization's strength to take advantage of the opportunities the company has identified, while protecting it from any outside threats. Microsoft Corporation has been extremely successful for doing just that. This paper will give a brief overview of Microsoft Corporation, a discussion of marketing strategies in general, and finally what strategies Microsoft has used in the past and the present to reach the pinnacle of their industry. Forschungsarbeit aus dem Jahr 2003 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, University of Phoenix, 6 Quellen im Literaturverzeichnis, Sprache: Englisch.
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| Book Name | Current and Past Marketing Strategies of Microsoft |
| Genre | Politics & Current Events |
| Author | Kimberly Wylie |
| Published | 11 September 2006, Monday |
| Language | English |
| E-Book Size | 190.26 KB |
Current and Past Marketing Strategies of Microsoft (Kimberly Wylie) Book Reviews 2024
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| current-and-past-marketing-strategies-of-ebook.epub | EPUB |
| current-and-past-marketing-strategies-of-ebook.kindle | KINDLE |
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Summary of Current and Past Marketing Strategies of Microsoft by Kimberly Wylie
The Current and Past Marketing Strategies of Microsoft book written by Kimberly Wylie was published on 11 September 2006, Monday in the Politics & Current Events category. A total of 2 readers of the book gave the book 0 points out of 5.
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