Global Tourist Behavior Book Reviews
Global Tourist Behavior by Erdener Kaynak & Muzaffer Uysal Book Summary
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before.
New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on:
marketing places to tourists
tourists’knowledge of culture
issues in cross-cultural tourism
tourism channels and distribution systems
international tourism and marketing
expert systems in tourism marketing management
the impact of mega events
health tourism.
Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.
Book Name | Global Tourist Behavior |
Genre | Industries & Professions |
Author | Erdener Kaynak & Muzaffer Uysal |
Published | 12 November 2012, Monday |
Language | English |
E-Book Size | 4.33 MB |
Global Tourist Behavior (Erdener Kaynak & Muzaffer Uysal) Book Reviews 2024
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Download Link | Book Format |
global-tourist-behavior-ebook.pdf | |
global-tourist-behavior-ebook.epub | EPUB |
global-tourist-behavior-ebook.kindle | KINDLE |
Global Tourist Behavior E-book (PDF, PUB, KINDLE) Download
Global Tourist Behavior ebook global-tourist-behavior (4.33 MB) download new links will be update!
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Summary of Global Tourist Behavior by Erdener Kaynak & Muzaffer Uysal
The Global Tourist Behavior book written by Erdener Kaynak & Muzaffer Uysal was published on 12 November 2012, Monday in the Industries & Professions category. A total of 6 readers of the book gave the book 0 points out of 5.
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