Content Strategy for Mobile Book Reviews

AUTHOR
Karen McGrane
SCORE
4.5
TOTAL RATINGS
42

Content Strategy for Mobile by Karen McGrane Book Summary

You don’t get to decide which platform or device your customers use to access your content: they do.
Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

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Book Name Content Strategy for Mobile
Genre Internet
Published
Language English
E-Book Size 13.08 MB

Content Strategy for Mobile (Karen McGrane) Book Reviews 2024

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Summary of Content Strategy for Mobile by Karen McGrane

The Content Strategy for Mobile book written by Karen McGrane was published on 05 November 2012, Monday in the Internet category. A total of 42 readers of the book gave the book 4.5 points out of 5.

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