Market Your Way to Growth Book Reviews
Market Your Way to Growth by Philip Kotler & Milton Kotler Book Summary
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Book Name | Market Your Way to Growth |
Genre | Economics |
Author | Philip Kotler & Milton Kotler |
Published | 18 December 2012, Tuesday |
Language | English |
E-Book Size | 2.77 MB |
Market Your Way to Growth (Philip Kotler & Milton Kotler) Book Reviews 2024
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Download Link | Book Format |
market-your-way-to-growth-ebook.pdf | |
market-your-way-to-growth-ebook.epub | EPUB |
market-your-way-to-growth-ebook.kindle | KINDLE |
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Summary of Market Your Way to Growth by Philip Kotler & Milton Kotler
The Market Your Way to Growth book written by Philip Kotler & Milton Kotler was published on 18 December 2012, Tuesday in the Economics category. A total of 16 readers of the book gave the book 0 points out of 5.
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