Marketing 4.0 Book Reviews
Marketing 4.0 by Philip Kotler Book Summary
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiperinformado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas.
Por eso, ahora más que nunca, es necesario reorientar nuestras prácticas de marketing para ganar el apoyo y confianza del cliente. Si conseguimos superar sus expectativas no solo nos comprará, sino que nos recomendará. Para ello es necesario ofrecer experiencias transparentes y coherentes, y cubrir cada aspecto del producto que este demande: marcas más humanas, mayor compromiso, ofertas mejores y más personalizadas. Es el marketing 4.0.
Para lograr ese compromiso del cliente y su recomendación, los autores de Marketing 4.0 nos proponen combinar lo mejor de ambos mundos, el marketing tradicional y el marketing digital. Nos indican cómo poner en marcha estrategias 360º complementándolas con inteligencia artificial para mejorar la productividad del marketing, o el big data para adaptarnos mejor a las necesidades del cliente.
Kotler, Kartajaya y Setiawan apoyan sus teorías en múltiples casos de empresas de todo el mundo, entre las que destacan algunas que operan en España, como Banco Santander, Leroy Merlin, Toyota, Telefónica, Correos, KFC o Altamira.
Book Name | Marketing 4.0 |
Genre | Marketing & Sales |
Author | Philip Kotler |
Published | 01 May 2018, Tuesday |
Language | English |
E-Book Size | 6.04 MB |
Marketing 4.0 (Philip Kotler) Book Reviews 2024
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Download Link | Book Format |
marketing-4-0-ebook.pdf | |
marketing-4-0-ebook.epub | EPUB |
marketing-4-0-ebook.kindle | KINDLE |
Marketing 4.0 E-book (PDF, PUB, KINDLE) Download
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Summary of Marketing 4.0 by Philip Kotler
The Marketing 4.0 book written by Philip Kotler was published on 01 May 2018, Tuesday in the Marketing & Sales category. A total of 192 readers of the book gave the book 0 points out of 5.
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