Dear Client Book Reviews

AUTHOR
Bonnie Siegler
SCORE
0
TOTAL RATINGS
136

Dear Client by Bonnie Siegler Book Summary

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

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Book Name Dear Client
Genre Business & Personal Finance
Published
Language English
E-Book Size 1.65 MB

Dear Client (Bonnie Siegler) Book Reviews 2024

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Summary of Dear Client by Bonnie Siegler

The Dear Client book written by Bonnie Siegler was published on 20 February 2018, Tuesday in the Business & Personal Finance category. A total of 136 readers of the book gave the book 0 points out of 5.

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