Real Influence Book Reviews
Real Influence by Mark Goulston & John Ullmen Book Summary
Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached.
When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?
Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.
In Real Influence, Goulston and Ullem teach you how to:
examine priorities,learn about the needs of key players,earn others’ attention,motivate others to hear more,and add value with question and actions.
Outdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.
Complete with examples of the steps in action and insights from real-world “power influencers,” Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.
Book Name | Real Influence |
Genre | Marketing & Sales |
Author | Mark Goulston & John Ullmen |
Published | 02 January 2013, Wednesday |
Language | English |
E-Book Size | 1.3 MB |
Real Influence (Mark Goulston & John Ullmen) Book Reviews 2024
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Download Link | Book Format |
real-influence-ebook.pdf | |
real-influence-ebook.epub | EPUB |
real-influence-ebook.kindle | KINDLE |
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Summary of Real Influence by Mark Goulston & John Ullmen
The Real Influence book written by Mark Goulston & John Ullmen was published on 02 January 2013, Wednesday in the Marketing & Sales category. A total of 78 readers of the book gave the book 0 points out of 5.
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