The Breakthrough Years Book Reviews
The Breakthrough Years by Graham Thomas Book Summary
The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
Book Name | The Breakthrough Years |
Genre | History |
Author | Graham Thomas |
Published | 09 February 2024, Friday |
Language | English |
E-Book Size | 290.91 MB |
The Breakthrough Years (Graham Thomas) Book Reviews 2024
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the-breakthrough-years-ebook.pdf | |
the-breakthrough-years-ebook.epub | EPUB |
the-breakthrough-years-ebook.kindle | KINDLE |
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Summary of The Breakthrough Years by Graham Thomas
The The Breakthrough Years book written by Graham Thomas was published on 09 February 2024, Friday in the History category. A total of 56 readers of the book gave the book 0 points out of 5.
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