Startupper Book Reviews
Startupper by Steve Blank & Bob Dorf Book Summary
Avviare con successo una nuova impresa, che si tratti di unŐattivit tradizionale o di un progetto digitale di ultima generazione, richiede unŐidea originale, unŐattenta pianificazione dei passi da compiere e unŐimplementazione rigorosa di ogni fase. Il manuale guida il neo-imprenditore a far bene le cose per lanciare unŐiniziativa profittevole e in grado di crescere. Centrale il processo di sviluppo clienti: lŐimprenditore deve immergersi nel mondo in cui i suoi potenziali clienti vivono, per proporre prodotti e servizi innovativi, dotati di tutte le caratteristiche che li rendano preferibili e acquistabili. Ogni passo dettagliatamente descritto: la ricerca del mercato potenziale, la formulazione del modello di business, lŐanalisi delle esigenze dei clienti, il test di prodotto, la verifica operativa del modello di business, il lancio del nuovo prodotto, la preparazione della vendita, il posizionamento del prodotto e dellŐazienda. Fino alla domanda cruciale: insistere sulla posizione o cambiare direzione? A corredo, alcuni preziosi strumenti sono disponibili online tra cui: schemi e liste di controllo, indicazioni normative e un pratico glossario con tutti i termini-chiave.
Book Name | Startupper |
Genre | Small Business & Entrepreneurship |
Author | Steve Blank & Bob Dorf |
Published | 01 July 2013, Monday |
Language | English |
E-Book Size | 17.19 MB |
Startupper (Steve Blank & Bob Dorf) Book Reviews 2024
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Download Link | Book Format |
startupper-ebook.pdf | |
startupper-ebook.epub | EPUB |
startupper-ebook.kindle | KINDLE |
Startupper E-book (PDF, PUB, KINDLE) Download
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Summary of Startupper by Steve Blank & Bob Dorf
The Startupper book written by Steve Blank & Bob Dorf was published on 01 July 2013, Monday in the Small Business & Entrepreneurship category. A total of 26 readers of the book gave the book 0 points out of 5.
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