Loose Book Reviews
Loose by Martin Thomas Book Summary
Google breaks the traditional rules of branding by changing its logo everyday. Doritos handed over the US premium advertising slot in the Superbowl to a couple of amateur filmmakers. The software industry is well used to 'living a life in beta.' Even Pope Benedict XVI has embraced the inclusive, 'Obama model' of communication with YouTube broadcasts in 27 languages in an attempt to encourage debate. If the Pope can do loose, anyone can.Loose thinking is at odds with all but the most progressive organizations. Businesses pay lip service to customer collaboration while still exerting maximum control. As Clay Shirky suggests, companies that create products, services and message that are too perfect will leave the consumer thinking 'where is the space for me?' LOOSE shakes up the status quo and shows how prevailing business wisdom needs to change.
Book Name | Loose |
Genre | Business & Personal Finance |
Author | Martin Thomas |
Published | 03 March 2011, Thursday |
Language | English |
E-Book Size | 685.82 KB |
Loose (Martin Thomas) Book Reviews 2024
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Download Link | Book Format |
loose-ebook.pdf | |
loose-ebook.epub | EPUB |
loose-ebook.kindle | KINDLE |
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Summary of Loose by Martin Thomas
The Loose book written by Martin Thomas was published on 03 March 2011, Thursday in the Business & Personal Finance category. A total of 174 readers of the book gave the book 0 points out of 5.
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