Mercadotecnia digital y publicidad on line Book Reviews

AUTHOR
César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz
SCORE
0
TOTAL RATINGS
182

Mercadotecnia digital y publicidad on line by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz Book Summary

La aparición de las nuevas tecnologías en las comunicaciones ha revolucionado la forma de hacer y entender la mercadotecnia en las organizaciones. Mercadotecnia digital y publicidad on line es producto de una revisión analítica que describe el origen y la evolución de la mercadotecnia. A través de sus capítulos explica los elementos claves y las funciones de esta disciplina; elabora un comparativo entre lo tradicional y lo digital, y expone los conceptos básicos de la creatividad digital y ejemplos de cómo utilizar esta estrategia.

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Book Name Mercadotecnia digital y publicidad on line
Genre Industries & Professions
Published
Language English
E-Book Size 3.95 MB

Mercadotecnia digital y publicidad on line (César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz) Book Reviews 2024

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César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz - Mercadotecnia digital y publicidad on line Discussions & Comments

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Summary of Mercadotecnia digital y publicidad on line by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz

The Mercadotecnia digital y publicidad on line book written by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz was published on 13 January 2014, Monday in the Industries & Professions category. A total of 182 readers of the book gave the book 0 points out of 5.

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