Mercadotecnia digital y publicidad on line Book Reviews
Mercadotecnia digital y publicidad on line by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz Book Summary
La aparición de las nuevas tecnologías en las comunicaciones ha revolucionado la forma de hacer y entender la mercadotecnia en las organizaciones. Mercadotecnia digital y publicidad on line es producto de una revisión analítica que describe el origen y la evolución de la mercadotecnia. A través de sus capítulos explica los elementos claves y las funciones de esta disciplina; elabora un comparativo entre lo tradicional y lo digital, y expone los conceptos básicos de la creatividad digital y ejemplos de cómo utilizar esta estrategia.
Book Name | Mercadotecnia digital y publicidad on line |
Genre | Industries & Professions |
Author | César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz |
Published | 13 January 2014, Monday |
Language | English |
E-Book Size | 3.95 MB |
Mercadotecnia digital y publicidad on line (César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz) Book Reviews 2024
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Download Link | Book Format |
mercadotecnia-digital-y-publicidad-on-li-ebook.pdf | |
mercadotecnia-digital-y-publicidad-on-li-ebook.epub | EPUB |
mercadotecnia-digital-y-publicidad-on-li-ebook.kindle | KINDLE |
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Summary of Mercadotecnia digital y publicidad on line by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz
The Mercadotecnia digital y publicidad on line book written by César Amador Díaz Pelayo, Edgardo Flavio López Martínez, Roberto González Monroy & Claudia Leticia Preciado Ortíz was published on 13 January 2014, Monday in the Industries & Professions category. A total of 182 readers of the book gave the book 0 points out of 5.
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