Sun Tzu and the Art of Business Book Reviews
Sun Tzu and the Art of Business by Mark R. McNeilly Book Summary
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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| Book Name | Sun Tzu and the Art of Business |
| Genre | Business & Personal Finance |
| Author | Mark R. McNeilly |
| Published | 22 December 2011, Thursday |
| Language | English |
| E-Book Size | 7.44 MB |
Sun Tzu and the Art of Business (Mark R. McNeilly) Book Reviews 2024
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| Download Link | Book Format |
| sun-tzu-and-the-art-of-business-ebook.pdf | |
| sun-tzu-and-the-art-of-business-ebook.epub | EPUB |
| sun-tzu-and-the-art-of-business-ebook.kindle | KINDLE |
Sun Tzu and the Art of Business E-book (PDF, PUB, KINDLE) Download
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Summary of Sun Tzu and the Art of Business by Mark R. McNeilly
The Sun Tzu and the Art of Business book written by Mark R. McNeilly was published on 22 December 2011, Thursday in the Business & Personal Finance category. A total of 128 readers of the book gave the book 0 points out of 5.
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