Born to Buy Book Reviews
Born to Buy by Juliet B. Schor Book Summary
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."
Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Book Name | Born to Buy |
Genre | Social Science |
Author | Juliet B. Schor |
Published | 19 August 2014, Tuesday |
Language | English |
E-Book Size | 4.65 MB |
Born to Buy (Juliet B. Schor) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Download Link | Book Format |
born-to-buy-ebook.pdf | |
born-to-buy-ebook.epub | EPUB |
born-to-buy-ebook.kindle | KINDLE |
Born to Buy E-book (PDF, PUB, KINDLE) Download
Born to Buy ebook born-to-buy (4.65 MB) download new links will be update!
Born to Buy Similar Books
Book Name | Score | Reviews | Price |
Mythology | 3.5/5 | 252 | $9.99 |
The Communist Manifesto | 4/5 | 2,550 | Free |
Under the Banner of Heaven | 4/5 | 707 | $13.99 |
A Taste of Irrationality | 4/5 | 352 | Free |
The Innocent Man | 4/5 | 742 | $8.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
Book Name | Score | Reviews | Price |
True Wealth | 0/5 | 0 | $4.99 |
Sustainable Lifestyles and the Quest for Plenitude | 0/5 | 0 | $24.99 |
Summary of Born to Buy by Juliet B. Schor
The Born to Buy book written by Juliet B. Schor was published on 19 August 2014, Tuesday in the Social Science category. A total of 162 readers of the book gave the book 0 points out of 5.
Book Name | Author | Price |
Among My Books | James Russell Lowell | Free |
Hinduism and Buddhism, An Historical Sketch, Vol. 2 | Charles Eliot | Free |
Asatru for Beginners | Alfreda J. Anderson | Free |
Care in Healthcare | Franziska Krause & Joachim Boldt | Free |
21 Questions About Trisomy 21 | Regroupement pour la Trisomie 21 | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
Book Name | Author | Price |
Poverty, by America | Matthew Desmond | $13.99 |
Braving the Wilderness | Brené Brown | $14.99 |
The Nations Within | Vine Deloria Jr. | $4.99 |
The Witch | Ronald Hutton | $11.99 |
Black Friend | ziwe | $11.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! Born to Buy book comments loading...
Juliet B. Schor - Born to Buy Discussions & Comments
Have you read this book yet? What do you think about Born to Buy by Juliet B. Schor book? Ask the bookpedia.co community a question about Born to Buy!