The Small Business Start-up Workbook Book Reviews
The Small Business Start-up Workbook by Anita Roddick & Cheryl Rickman Book Summary
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Book Name | The Small Business Start-up Workbook |
Genre | Small Business & Entrepreneurship |
Author | Anita Roddick & Cheryl Rickman |
Published | 27 May 2005, Friday |
Language | English |
E-Book Size | 3.48 MB |
The Small Business Start-up Workbook (Anita Roddick & Cheryl Rickman) Book Reviews 2024
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Summary of The Small Business Start-up Workbook by Anita Roddick & Cheryl Rickman
The The Small Business Start-up Workbook book written by Anita Roddick & Cheryl Rickman was published on 27 May 2005, Friday in the Small Business & Entrepreneurship category. A total of 30 readers of the book gave the book 0 points out of 5.
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