Fortune The Greatest Business Decisions of All Time Book Reviews

AUTHOR
Verne Harnish, Editors of Fortune Magazine & Jim Collins
SCORE
4
TOTAL RATINGS
172

Fortune The Greatest Business Decisions of All Time by Verne Harnish, Editors of Fortune Magazine & Jim Collins Book Summary

Decisions equal success--nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

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Book Name Fortune The Greatest Business Decisions of All Time
Genre Business & Personal Finance
Published
Language English
E-Book Size 854.95 KB

Fortune The Greatest Business Decisions of All Time (Verne Harnish, Editors of Fortune Magazine & Jim Collins) Book Reviews 2024

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Behind-the-scenes look into companies that have become household names!. This book is great for entrepreneurs - shows how even the simplest tweak in a business model could be the right one to give your company the success you want! Loved the stories about Zappos and Apple.

Absolutely Amazing. Greatest read of the year for me thus far! You can knock it out in a few hours and learn a ton.

Every entrepreneur should read this. It is always more interesting to read about other peoples mistakes than only their successes. This book focuses on how companies managed to prevent mistakes by making the right decision at the right time. That seems even most valuable and educational than reading only about success or failure! I can highly recommend this book if you work in a company and are involved with strategic decisions or if you are an entrepreneur.

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Verne Harnish, Editors of Fortune Magazine & Jim Collins - Fortune The Greatest Business Decisions of All Time Discussions & Comments

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Summary of Fortune The Greatest Business Decisions of All Time by Verne Harnish, Editors of Fortune Magazine & Jim Collins

The Fortune The Greatest Business Decisions of All Time book written by Verne Harnish, Editors of Fortune Magazine & Jim Collins was published on 02 October 2012, Tuesday in the Business & Personal Finance category. A total of 172 readers of the book gave the book 4 points out of 5.

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