Marketing Profile Book Reviews

AUTHOR
Electronic Business Group/Elenbi – Deloitte - SAS
SCORE
0
TOTAL RATINGS
114

Marketing Profile by Electronic Business Group/Elenbi – Deloitte - SAS Book Summary

Every two years, the Electronic Business Group publishes a large outcome study of 100 detailed interviews with Marketing Directors from all sectors in order to understand the evolution of their job and observe the current issues. This 2015 edition published with SAS and Deloitte is interested in how Marketing Directions are positioned within their companies: their scope of action, collaboration and interaction with other departments, their role as an interface with the outside of the organization. An important part is devoted to the impact of the digital transformation of their business and analytical input to meet the evolving relationship with the customer.

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Book Name Marketing Profile
Genre Marketing & Sales
Published
Language English
E-Book Size 8 MB

Marketing Profile (Electronic Business Group/Elenbi – Deloitte - SAS) Book Reviews 2024

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Summary of Marketing Profile by Electronic Business Group/Elenbi – Deloitte - SAS

The Marketing Profile book written by Electronic Business Group/Elenbi – Deloitte - SAS was published on 15 June 2015, Monday in the Marketing & Sales category. A total of 114 readers of the book gave the book 0 points out of 5.

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