Three and a Tree Book Reviews
Three and a Tree by 160over90 Book Summary
When it comes to branding higher education, why do so many marketers look toward other schools for inspiration? How can you look way beyond where higher education marketing is today and break free of the silly old habits that have plagued the industry for decades? And do it today, not three years from now after you convey yet another steering committee? Three and a Tree: How to Take Down Bad University Marketing One Cliché at a Time is from the staff of international branding firm 160over90. The book takes a chainsaw to tired ideas and gives you a instant leg-up over your competitive set. At over 210+ pages and featuring a forward by Mireille Grangenois, the publisher of The Chronicle of Higher Education, the book is chock full of insights like: why you shouldn't be advertising; ten steps to discovering and communicating what makes you unique; the biggest reason why university branding efforts fail; what's with all the stupid tag lines; and much, much, much, a lot more!
Book Name | Three and a Tree |
Genre | Marketing & Sales |
Author | 160over90 |
Published | 24 April 2013, Wednesday |
Language | English |
E-Book Size | 42.54 MB |
Three and a Tree (160over90) Book Reviews 2024
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Book Name | Score | Reviews | Price |
Summary of Three and a Tree by 160over90
The Three and a Tree book written by 160over90 was published on 24 April 2013, Wednesday in the Marketing & Sales category. A total of 68 readers of the book gave the book 5 points out of 5.
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