Marketing Skills For Product Managers Book Reviews
Marketing Skills For Product Managers by Jim Anderson Book Summary
At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it.
What You'll Find Inside:
* PRODUCT MANAGER MARKETING MISTAKES
* HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER
* HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES
* PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL
Product managers are not perfect and when it comes to marketing our product we do make mistakes. However, the key is to learn from both our mistakes and the mistakes that other product managers have made in order to ensure that we won't be repeating them. Not making mistakes is even more important now that the Web 2.0 has arrived. Everything that we do in terms of marketing our product can now be instantly seen by the rest of the world.
When we meet with customers, we present out product in the best light possible. More often than not we use either PowerPoint or Keynote slides to do this. However, have any of us ever gotten any training on how to make really good slides? If not, then we should seek it out in order to help our products. How our products look on those slides is key to getting a customer to want the product. This means that we need a basic understanding of the color wheel and how different colors either work together – or don't!
When economic times get tough, inside of your company they are going to be looking for people who can help the company out. This is the time for a product manager to step up and show the company how his or her product can positively impact the company's bottom line. One way to go about making this happen is to create a website for your product that actually works and is not just another online advertising brochure.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
Book Name | Marketing Skills For Product Managers |
Genre | Marketing & Sales |
Author | Jim Anderson |
Published | 25 September 2015, Friday |
Language | English |
E-Book Size | 7.02 MB |
Marketing Skills For Product Managers (Jim Anderson) Book Reviews 2024
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Download Link | Book Format |
marketing-skills-for-product-managers-ebook.pdf | |
marketing-skills-for-product-managers-ebook.epub | EPUB |
marketing-skills-for-product-managers-ebook.kindle | KINDLE |
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Summary of Marketing Skills For Product Managers by Jim Anderson
The Marketing Skills For Product Managers book written by Jim Anderson was published on 25 September 2015, Friday in the Marketing & Sales category. A total of 14 readers of the book gave the book 0 points out of 5.
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