Value Proposition Design Book Reviews

AUTHOR
Alexander Osterwalder
SCORE
0
TOTAL RATINGS
156

Value Proposition Design by Alexander Osterwalder Book Summary

Value Proposition Design aiuta imprenditori, manager, agenzie di marketing e creatori di start-up ad affrontare una delle sfide fondamentali di ogni attività economica: creare prodotti e servizi che i clienti davvero desiderano. Applicando la stessa splendida impostazione grafico-visiva del best-seller internazionale Creare modelli di business, di cui è il seguito e il naturale complemento, questo volume mostra come usare il “Value Proposition Canvas”, uno strumento pratico per progettare, collaudare e immettere sul mercato prodotti e servizi che i clienti saranno felici di acquistare. Esercizi, illustrazioni e strumenti pratici consentono di migliorare il proprio prodotto/servizio o la propria idea di business. Il libro, inoltre, dà accesso esclusivo a un insieme di materiali di supporto online in italiano sul sito Strategyzer. com: esercizi interattivi, test di autovalutazione e casi di studio per imparare da altre aziende che hanno affrontato sfide simili.

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Book Name Value Proposition Design
Genre Management & Leadership
Published
Language English
E-Book Size 56.1 MB

Value Proposition Design (Alexander Osterwalder) Book Reviews 2024

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Summary of Value Proposition Design by Alexander Osterwalder

The Value Proposition Design book written by Alexander Osterwalder was published on 03 July 2015, Friday in the Management & Leadership category. A total of 156 readers of the book gave the book 0 points out of 5.

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