Trend-Driven Innovation Book Reviews
Trend-Driven Innovation by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu & Alexander Osterwalder Book Summary
Trend-Driven Innovation
Beat accelerating customer expectations.
Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.
Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.
You'll learn:
How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
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| Book Name | Trend-Driven Innovation |
| Genre | Management & Leadership |
| Author | Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu & Alexander Osterwalder |
| Published | 02 October 2015, Friday |
| Language | English |
| E-Book Size | 10.52 MB |
Trend-Driven Innovation (Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu & Alexander Osterwalder) Book Reviews 2024
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| Download Link | Book Format |
| trend-driven-innovation-ebook.pdf | |
| trend-driven-innovation-ebook.epub | EPUB |
| trend-driven-innovation-ebook.kindle | KINDLE |
Trend-Driven Innovation E-book (PDF, PUB, KINDLE) Download
Trend-Driven Innovation ebook trend-driven-innovation (10.52 MB) download new links will be update!
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Summary of Trend-Driven Innovation by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu & Alexander Osterwalder
The Trend-Driven Innovation book written by Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu & Alexander Osterwalder was published on 02 October 2015, Friday in the Management & Leadership category. A total of 152 readers of the book gave the book 0 points out of 5.
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