North American Perspectives on the Development of Public Relations Book Reviews
North American Perspectives on the Development of Public Relations by Tom Watson Book Summary
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Book Name | North American Perspectives on the Development of Public Relations |
Genre | Marketing & Sales |
Author | Tom Watson |
Published | 09 December 2016, Friday |
Language | English |
E-Book Size | 1.46 MB |
North American Perspectives on the Development of Public Relations (Tom Watson) Book Reviews 2024
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Summary of North American Perspectives on the Development of Public Relations by Tom Watson
The North American Perspectives on the Development of Public Relations book written by Tom Watson was published on 09 December 2016, Friday in the Marketing & Sales category. A total of 186 readers of the book gave the book 0 points out of 5.
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