Spark Book Reviews
Spark by Paddy Rangappa Book Summary
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.
Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:
— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
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| Book Name | Spark |
| Genre | Business & Personal Finance |
| Author | Paddy Rangappa |
| Published | 17 May 2017, Wednesday |
| Language | English |
| E-Book Size | 4.13 MB |
Spark (Paddy Rangappa) Book Reviews 2024
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| Download Link | Book Format |
| spark-ebook.pdf | |
| spark-ebook.epub | EPUB |
| spark-ebook.kindle | KINDLE |
Spark E-book (PDF, PUB, KINDLE) Download
Spark ebook spark (4.13 MB) download new links will be update!
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| Book Name | Score | Reviews | Price |
Summary of Spark by Paddy Rangappa
The Spark book written by Paddy Rangappa was published on 17 May 2017, Wednesday in the Business & Personal Finance category. A total of 174 readers of the book gave the book 0 points out of 5.
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