Advances in Luxury Brand Management Book Reviews
Advances in Luxury Brand Management by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf & Shaun M. Powell Book Summary
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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| Book Name | Advances in Luxury Brand Management |
| Genre | Marketing & Sales |
| Author | Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf & Shaun M. Powell |
| Published | 21 September 2017, Thursday |
| Language | English |
| E-Book Size | 4.88 MB |
Advances in Luxury Brand Management (Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf & Shaun M. Powell) Book Reviews 2024
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| Download Link | Book Format |
| advances-in-luxury-brand-management-ebook.pdf | |
| advances-in-luxury-brand-management-ebook.epub | EPUB |
| advances-in-luxury-brand-management-ebook.kindle | KINDLE |
Advances in Luxury Brand Management E-book (PDF, PUB, KINDLE) Download
Advances in Luxury Brand Management ebook advances-in-luxury-brand-management (4.88 MB) download new links will be update!
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Summary of Advances in Luxury Brand Management by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf & Shaun M. Powell
The Advances in Luxury Brand Management book written by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf & Shaun M. Powell was published on 21 September 2017, Thursday in the Marketing & Sales category. A total of 78 readers of the book gave the book 0 points out of 5.
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