The Luxury Strategy Book Reviews
The Luxury Strategy by Jean-Noël Kapferer & Vincent Bastien Book Summary
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down.
Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level.
This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands.
Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
👋 Do you love The Luxury Strategy books? Please share your friends!
| Book Name | The Luxury Strategy |
| Genre | Marketing & Sales |
| Author | Jean-Noël Kapferer & Vincent Bastien |
| Published | 03 September 2012, Monday |
| Language | English |
| E-Book Size | 3.48 MB |
The Luxury Strategy (Jean-Noël Kapferer & Vincent Bastien) Book Reviews 2024
We transfer money over €4 billion every month. We enable individual and business accounts to save 4 million Euros on bank transfer fees. Want to send free money abroad or transfer money abroad for free? Free international money transfer!
Did you know that you can earn 25 USD from our site just by registering? Get $25 for free by joining Payoneer!
Imagine you at your best. All the time. Picture yourself at your sharpest and most productive. Your most alert and focused. Your most lucid, creative and confident. At work. At play. In every area of your life. Add Mind Lab Pro® v4.0 to your daily routine and uncap your true potential. Buy Now!
Adsterra is the most preferred ad network for those looking for an alternative to AdSense. Adsterra is the ideal choice for new sites with low daily traffic. In order to advertise on the site in Adsterra, like other ad networks, a certain traffic limit, domain age, etc. is required. There are no strict rules. Sign up!
| Download Link | Book Format |
| the-luxury-strategy-ebook.pdf | |
| the-luxury-strategy-ebook.epub | EPUB |
| the-luxury-strategy-ebook.kindle | KINDLE |
The Luxury Strategy E-book (PDF, PUB, KINDLE) Download
The Luxury Strategy ebook the-luxury-strategy (3.48 MB) download new links will be update!
The Luxury Strategy Similar Books
| Book Name | Score | Reviews | Price |
| Crossing the Chasm, 3rd Edition | 4.5/5 | 55 | $19.99 |
| To Sell Is Human | 3.5/5 | 319 | $4.99 |
| Profit Upgrade | 3/5 | 52 | Free |
| The Challenger Sale | 3.5/5 | 446 | $13.99 |
| Fanatical Prospecting | 4.5/5 | 141 | $17.99 |
Enhance sleep, vision, cognition, flexibility, energy, long-range health and more. Performance Lab CORE Formulas support all aspects of human performance, across all walks of life. Boosts work performance and productivity with nootropics for focus, multitasking under stress, creative problem-solving and more.
| Book Name | Score | Reviews | Price |
| The New Strategic Brand Management | 0/5 | 0 | $69.99 |
| C.B.S.A., communication by smiling around | 0/5 | 0 | $6.99 |
| Lusso | 0/5 | 0 | $34.99 |
| Advances in Luxury Brand Management | 0/5 | 0 | $149.99 |
| Kapferer on Luxury | 0/5 | 0 | $42.99 |
Summary of The Luxury Strategy by Jean-Noël Kapferer & Vincent Bastien
The The Luxury Strategy book written by Jean-Noël Kapferer & Vincent Bastien was published on 03 September 2012, Monday in the Marketing & Sales category. A total of 123 readers of the book gave the book 5 points out of 5.
| Book Name | Author | Price |
| Multiplying Your Marketing Impact with Social Media | Luanne Tierney, Chris Kenton & John Elston | Free |
| The IT Sales Process | Gary Mohan | Free |
| How to Master Voice Search Optimization | self help guru | Free |
| Step by step guide to make LinkedIn work for your business | Stephen Plotkin | Free |
| Mastering Simple Facebook Ads for Authors | Mark J Dawson & Kerry Gardiner | Free |
Coinbase is the world's most trusted place to buy and sell cryptocurrency. Open an account today, and if you buy or sell $100 or more of crypto, you'll receive $10 worth of free Bitcoin!
| Book Name | Author | Price |
| The Irresistible Offer | Mark Joyner | $19.99 |
| Founding Sales | Peter R Kazanjy | $49.99 |
| No B.S. Marketing to the Affluent | Dan S. Kennedy | $9.99 |
| Global Brand Strategy | Jan-Benedict Steenkamp | $39.99 |
| New Sales. Simplified. | Mike Weinberg | $12.99 |
Jasper is the generative AI platform for business that helps your team create content tailored for your brand 10X faster, wherever you work online.
Please wait! The Luxury Strategy book comments loading...
Jean-Noël Kapferer & Vincent Bastien - The Luxury Strategy Discussions & Comments
Have you read this book yet? What do you think about The Luxury Strategy by Jean-Noël Kapferer & Vincent Bastien book? Ask the bookpedia.co community a question about The Luxury Strategy!