C.B.S.A., communication by smiling around Book Reviews
C.B.S.A., communication by smiling around by Jean-Noël Kapferer Book Summary
La communication serait-elle en passe de devenir une des fonctions les plus opaques de l’entreprise ? Au moment où elle est enfin considérée comme stratégique, voici que, sans cesse, elle crée de nouveaux mots, de nouveaux concepts dont on ne saisit pas d’emblée l’apport. De nouvelles spécialités naissent et apportent avec elles de nouvelles agences, experts et conseils. Aspirant à toujours plus de globalité, la communication est devenue un métier fractionné. On s’y perd ! Communication by Smiling around est un outil de transparence et de management. En quelques phrases fortes, Jean-Noël Kapferer rappelle les vérités essentielles, structure et précise les concepts. Par sa sélection incisive de dessins, il épingle les attitudes et les comportements courants dans ce métier. Livre d’humeur, il est surtout une invitation au professionnalisme et à la lucidité !
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| Book Name | C.B.S.A., communication by smiling around |
| Genre | Essays |
| Author | Jean-Noël Kapferer |
| Published | 01 January 1991, Tuesday |
| Language | English |
| E-Book Size | 4.33 MB |
C.B.S.A., communication by smiling around (Jean-Noël Kapferer) Book Reviews 2024
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| Download Link | Book Format |
| c-b-s-a-communication-by-smiling-around-ebook.pdf | |
| c-b-s-a-communication-by-smiling-around-ebook.epub | EPUB |
| c-b-s-a-communication-by-smiling-around-ebook.kindle | KINDLE |
C.B.S.A., communication by smiling around E-book (PDF, PUB, KINDLE) Download
C.B.S.A., communication by smiling around ebook c-b-s-a-communication-by-smiling-around (4.33 MB) download new links will be update!
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Summary of C.B.S.A., communication by smiling around by Jean-Noël Kapferer
The C.B.S.A., communication by smiling around book written by Jean-Noël Kapferer was published on 01 January 1991, Tuesday in the Essays category. A total of 142 readers of the book gave the book 0 points out of 5.
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