The American Retail Value Proposition Book Reviews
The American Retail Value Proposition by Kyle Murray Book Summary
The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?
To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Book Name | The American Retail Value Proposition |
Genre | Industries & Professions |
Author | Kyle Murray |
Published | 17 August 2016, Wednesday |
Language | English |
E-Book Size | 3.1 MB |
The American Retail Value Proposition (Kyle Murray) Book Reviews 2024
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Download Link | Book Format |
the-american-retail-value-proposition-ebook.pdf | |
the-american-retail-value-proposition-ebook.epub | EPUB |
the-american-retail-value-proposition-ebook.kindle | KINDLE |
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Summary of The American Retail Value Proposition by Kyle Murray
The The American Retail Value Proposition book written by Kyle Murray was published on 17 August 2016, Wednesday in the Industries & Professions category. A total of 188 readers of the book gave the book 0 points out of 5.
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