The New and Complete Business of Licensing Book Reviews
The New and Complete Business of Licensing by Greg Battersby & Danny Simon Book Summary
This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
Book Name | The New and Complete Business of Licensing |
Genre | Business Reference |
Author | Greg Battersby & Danny Simon |
Published | 30 November 2018, Friday |
Language | English |
E-Book Size | 24.22 MB |
The New and Complete Business of Licensing (Greg Battersby & Danny Simon) Book Reviews 2024
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Summary of The New and Complete Business of Licensing by Greg Battersby & Danny Simon
The The New and Complete Business of Licensing book written by Greg Battersby & Danny Simon was published on 30 November 2018, Friday in the Business Reference category. A total of 20 readers of the book gave the book 0 points out of 5.
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