Blue Ocean Classics Book Reviews
Blue Ocean Classics by W. Chan Kim & Renée A. Mauborgne Book Summary
The collection you need to create more blue oceans.
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.
This collection is the ideal start, or refresher, for creating more blue oceans.
Book Name | Blue Ocean Classics |
Genre | Business & Personal Finance |
Author | W. Chan Kim & Renée A. Mauborgne |
Published | 16 July 2019, Tuesday |
Language | English |
E-Book Size | 1.51 MB |
Blue Ocean Classics (W. Chan Kim & Renée A. Mauborgne) Book Reviews 2024
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Download Link | Book Format |
blue-ocean-classics-ebook.pdf | |
blue-ocean-classics-ebook.epub | EPUB |
blue-ocean-classics-ebook.kindle | KINDLE |
Blue Ocean Classics E-book (PDF, PUB, KINDLE) Download
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Summary of Blue Ocean Classics by W. Chan Kim & Renée A. Mauborgne
The Blue Ocean Classics book written by W. Chan Kim & Renée A. Mauborgne was published on 16 July 2019, Tuesday in the Business & Personal Finance category. A total of 122 readers of the book gave the book 0 points out of 5.
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