Blue ocean-skift Book Reviews
Blue ocean-skift by W. Chan Kim Book Summary
I Blue ocean-skift undersøger Kim og Mauborgne en lang række virksomheder og organisationers arbejde med blue ocean-strategi. De ser på virksomhedernes succeser og fejltagelser og viser, hvordan man oparbejder nye markeder, skaber vækst og gør medarbejderne i stand til at handle.Virksomheders ledere og chefer får hjælp til at skabe succes i brancher, der er præget af høj konkurrence. De skal skille sig ud fra mængden og fra markedets ofte identiske produktog serviceudbud. Virksomhederne skal være unikke på et marked, der kun belønner et prisfald eller en stigning i kvalitet, og virksomhedernes fokus skal flyttes væk fra konkurrenterne.Gennem indsigt i den menneskelige psykologi udvikler forfatterne en model til at skifte fra et rødt konkurrencefyldt ocean til et blåt ocean uden konkurrenter. For det første skal man sætte det rigtige hold. Herefter skal man ved hjælp af bogens værktøjer dentificere virksomhedens nuværende marked og dens vækstpotentiale. Dernæst gentænke markedets afgrænsning og til sidst gennemføre et blue ocean-skift.
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| Book Name | Blue ocean-skift |
| Genre | Management & Leadership |
| Author | W. Chan Kim |
| Published | 17 July 2018, Tuesday |
| Language | English |
| E-Book Size | 4.45 MB |
Blue ocean-skift (W. Chan Kim) Book Reviews 2024
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| Download Link | Book Format |
| blue-ocean-skift-ebook.pdf | |
| blue-ocean-skift-ebook.epub | EPUB |
| blue-ocean-skift-ebook.kindle | KINDLE |
Blue ocean-skift E-book (PDF, PUB, KINDLE) Download
Blue ocean-skift ebook blue-ocean-skift (4.45 MB) download new links will be update!
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Summary of Blue ocean-skift by W. Chan Kim
The Blue ocean-skift book written by W. Chan Kim was published on 17 July 2018, Tuesday in the Management & Leadership category. A total of 190 readers of the book gave the book 0 points out of 5.
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