The Consuming Instinct Book Reviews
The Consuming Instinct by Gad Saad Book Summary
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.
Book Name | The Consuming Instinct |
Genre | Marketing & Sales |
Author | Gad Saad |
Published | 21 June 2011, Tuesday |
Language | English |
E-Book Size | 8.03 MB |
The Consuming Instinct (Gad Saad) Book Reviews 2024
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the-consuming-instinct-ebook.pdf | |
the-consuming-instinct-ebook.epub | EPUB |
the-consuming-instinct-ebook.kindle | KINDLE |
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Summary of The Consuming Instinct by Gad Saad
The The Consuming Instinct book written by Gad Saad was published on 21 June 2011, Tuesday in the Marketing & Sales category. A total of 34 readers of the book gave the book 0 points out of 5.
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