The Ascent of Incent for Marketing Book Reviews
The Ascent of Incent for Marketing by Christine Crandell Book Summary
Sales people, cynics have said, are coin operated – driven solely by financial incentives. Marketing people, on the other hand, are generally salaried and have their attention fragmented across a range of different activities including some with only remote ties to revenue generation. Yet marketing and sales are co-dependent functions and their coordination is critical to any company’s success. One pragmatic way of bringing the two into line involves rethinking the approach used to compensate Marketing people who, like their counterparts in Sales, also respond to incentives.
Book Name | The Ascent of Incent for Marketing |
Genre | Marketing & Sales |
Author | Christine Crandell |
Published | 19 January 2011, Wednesday |
Language | English |
E-Book Size | 100.42 KB |
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Summary of The Ascent of Incent for Marketing by Christine Crandell
The The Ascent of Incent for Marketing book written by Christine Crandell was published on 19 January 2011, Wednesday in the Marketing & Sales category. A total of 80 readers of the book gave the book 3.5 points out of 5.
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