Evolutionary Psychology in the Business Sciences Book Reviews
Evolutionary Psychology in the Business Sciences by Gad Saad Book Summary
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
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| Book Name | Evolutionary Psychology in the Business Sciences |
| Genre | Marketing & Sales |
| Author | Gad Saad |
| Published | 09 July 2011, Saturday |
| Language | English |
| E-Book Size | 2.35 MB |
Evolutionary Psychology in the Business Sciences (Gad Saad) Book Reviews 2024
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| Download Link | Book Format |
| evolutionary-psychology-in-the-business-ebook.pdf | |
| evolutionary-psychology-in-the-business-ebook.epub | EPUB |
| evolutionary-psychology-in-the-business-ebook.kindle | KINDLE |
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Summary of Evolutionary Psychology in the Business Sciences by Gad Saad
The Evolutionary Psychology in the Business Sciences book written by Gad Saad was published on 09 July 2011, Saturday in the Marketing & Sales category. A total of 96 readers of the book gave the book 0 points out of 5.
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