The Ends Game Book Reviews
The Ends Game by Marco Bertini & Oded Koenigsberg Book Summary
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.
The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue.
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as:
• Dollar Shave Club
• Rent the Runway
• Netflix
• Spotify
• Michelin
• Adobe
• Pearson
• And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
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| Book Name | The Ends Game |
| Genre | Management & Leadership |
| Author | Marco Bertini & Oded Koenigsberg |
| Published | 08 September 2020, Tuesday |
| Language | English |
| E-Book Size | 1.67 MB |
The Ends Game (Marco Bertini & Oded Koenigsberg) Book Reviews 2024
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| Download Link | Book Format |
| the-ends-game-ebook.pdf | |
| the-ends-game-ebook.epub | EPUB |
| the-ends-game-ebook.kindle | KINDLE |
The Ends Game E-book (PDF, PUB, KINDLE) Download
The Ends Game ebook the-ends-game (1.67 MB) download new links will be update!
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Summary of The Ends Game by Marco Bertini & Oded Koenigsberg
The The Ends Game book written by Marco Bertini & Oded Koenigsberg was published on 08 September 2020, Tuesday in the Management & Leadership category. A total of 36 readers of the book gave the book 0 points out of 5.
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