Competir contra la suerte Book Reviews
Competir contra la suerte by Clayton M. Christensen Book Summary
¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con su innovadora teoría de la innovación disruptiva. Ahora, él va más allá, ofreciendo nuevas y poderosas ideas.
Después de años de investigación, Christensen ha llegado a una conclusión crítica: Los clientes no compran productos o servicios; ellos los "contratan" para hacer un trabajo. Comprender qué hace que los clientes "contraten" un producto o servicio, hará que cualquier empresa puede mejorar su historial de innovación, creando productos que los clientes no solo quieran contratar, sino que pagarán precios más altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos éxitos, se trata de predecir nuevos.
Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicación completa de la teoría y por qué es predictivo, cómo usarlo en el mundo real y, lo más importante, cómo no desperdiciar la información que proporciona.
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| Book Name | Competir contra la suerte |
| Genre | Management & Leadership |
| Author | Clayton M. Christensen |
| Published | 31 March 2020, Tuesday |
| Language | English |
| E-Book Size | 1.09 MB |
Competir contra la suerte (Clayton M. Christensen) Book Reviews 2024
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| Download Link | Book Format |
| competir-contra-la-suerte-ebook.pdf | |
| competir-contra-la-suerte-ebook.epub | EPUB |
| competir-contra-la-suerte-ebook.kindle | KINDLE |
Competir contra la suerte E-book (PDF, PUB, KINDLE) Download
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Summary of Competir contra la suerte by Clayton M. Christensen
The Competir contra la suerte book written by Clayton M. Christensen was published on 31 March 2020, Tuesday in the Management & Leadership category. A total of 182 readers of the book gave the book 0 points out of 5.
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