Brandsplaining Book Reviews
Brandsplaining by Jane Cunningham & Philippa Roberts Book Summary
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
________________
Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________
'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain
'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or b******t' Dr Aarathi Prasad, author of Like A Virgin
'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
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| Book Name | Brandsplaining |
| Genre | Marketing & Sales |
| Author | Jane Cunningham & Philippa Roberts |
| Published | 18 February 2021, Thursday |
| Language | English |
| E-Book Size | 1.95 MB |
Brandsplaining (Jane Cunningham & Philippa Roberts) Book Reviews 2024
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| Download Link | Book Format |
| brandsplaining-ebook.pdf | |
| brandsplaining-ebook.epub | EPUB |
| brandsplaining-ebook.kindle | KINDLE |
Brandsplaining E-book (PDF, PUB, KINDLE) Download
Brandsplaining ebook brandsplaining (1.95 MB) download new links will be update!
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Summary of Brandsplaining by Jane Cunningham & Philippa Roberts
The Brandsplaining book written by Jane Cunningham & Philippa Roberts was published on 18 February 2021, Thursday in the Marketing & Sales category. A total of 26 readers of the book gave the book 0 points out of 5.
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